The second group will have a moderate level of communication, largely electronic. The third group is expected to have stronger resistance. They will therefore receive a high frequency of communication, and significantly more face-to-face communication than the second group. The project status will be measured and evaluated against set targets and timeframes. The constant communication with the implementation team will allow for rapid escalation of issues, generally on an informal basis. Should an issue become severe enough as to warrant formal discipline, I will escalate it to the VP of Operations under a formal procedure. Each group will have specific objectives and timeframes - signoffs will need to be prompt. This will be subject...

I will request status updates from divisional management to assist with this task. The rest of the organization will receive communication through standard corporate communication channels (i.e. newsletters) informing them of the progress on the initiative.
Works Cited

No author. (2009). Zero in on the Right Target Audience. Tappernet.com. Retrieved January 30, 2009 at http://www.tappernet.com/marketingworkshop/targetaud.htm

Haynes, Tom (2008). The Three-E Strategy for Overcoming Resistance to Technological Changes. Educause Quarterly. Retrieved January 30, 2009 at http://connect.educause.edu/Library/EDUCAUSE+Quarterly/TheThreeEStrategyforOverc/47686?time=1233336358